While the Bloomberg title and much of the article focuses on fingerprints of professional hackers, I want to highlight two other aspects of the story - the differences in rewards and experience between the executive staff and the IT and cyber security staff.

My entire career has been based on developing new cyber security technologies and products, and I would love to sell everyone the latest & greatest tech. But first, any potential user or customer should take care of many of the basic (and often cheap or free) things.

On September 7 Equifax announced it had suffered a major breach exposing very sensitive information (names, Social Security numbers, birth dates, addresses, and, in some instances, driver's license numbers) on almost all Americans who participate in the economy. Unlike passwords or credit cards, this is information that cannot be changed.