The Googol, Google, 1e100.net, and Richie Rich
Todd Heberlein Todd Heberlein

The Googol, Google, 1e100.net, and Richie Rich

In 1976 I learned what a googol was through a clever Richie Rich mystery. 21 years later the founders of a search engine botched the spelling of the word when they registered their new domain name, but I think they might approve of the villain’s words on the comic’s cover - NOTHING CAN STOP THE '“GOOGOL” NOW!

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Apple Watch - living like Richie Rich, the richest kid in the world
Todd Heberlein Todd Heberlein

Apple Watch - living like Richie Rich, the richest kid in the world

Richie Rich comic book covers often showed what the creators imagined what the greatest wealth in the world could buy. In 1976 that included watches that could play music or make telephone calls. 42 years later, in some ways, I am living like the imagined richest kid in the world could.

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The Rise of the Manipulation Platforms
Todd Heberlein Todd Heberlein

The Rise of the Manipulation Platforms

The new business models enabled by the Internet is highly effective platforms designed to manipulate us. We offer ourselves up for manipulation every day. Even if you think you are immune, the people around you are also being exposed to these manipulation platforms, and they have a very real vote in your life.

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Chimerism: Are You More Than One "Person"?
Todd Heberlein Todd Heberlein

Chimerism: Are You More Than One "Person"?

Look in a mirror. There is a good chance you are looking at more than one “person”. It turns out that human chimeras exist. In fact, there are many different degrees of chimerism, and it is far more common than you might imagine. You may very well be one yourself.

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